A first! This year, the Brome-Missisquoi Wine Route in the Eastern Townships will be celebrating during the grape harvest, which takes place between September 15 and October 15. Restaurants, B&B's, inns, spas, art galleries, ski hills and... vineyards will pull out all of the stops to allow visitors to fully savour the pleasures of autumn in one of the most beautiful regions of Québec.

The Wine Route has Philippe Mollé as its new spokesman. An avid fan of regional products and artisans, he will be able to perfectly represent the cradle of Quebec wine growing. “We are proud that Mr. Mollé has agreed to be our spokesman. Having worked with him on another issue, I know of his passion for the regional producers and his integrity as a fine dining journalist,” said Danièle Crevier, a tourism development consultant for the Brome-Missisquoi CLD and in charge of the Wine Route. In 2010, this expert will deal more specifically with promoting two events: Les Rosés en Fête (celebrating rosé wines) and the grape harvest.

A member of Quebec’s association of independent journalists, the Association des Journalistes indépendants du Québec, Philippe Mollé has worked as a fine dining journalist for 15 years with the following media outlets: gourmet columnist for the weekly program “Samedi et rien d’autre” at CBF FM 95.1, Première Chaîne of Radio-Canada (the French language equivalent of CBC Radio One) and guest columnist on “RDI matin en direct,” Radio-Canada’s television news network, with Louis Lemieux. He is also a restaurant critic for the Le Devoir newspaper and journalist for Saveurs (France) and Swiss (the in-flight magazine for Swiss Air).

Well travelled, he has crossed many continents and continues to host “Les Marchés de Philippe” on the Évasion channel. He is also the author of numerous works on gourmet dining and food.

Philippe Mollé is a graduate of the École hôtelière d’Évreux in France. Living in Quebec for more than 30 years, he has been involved in numerous research and development issues, including the CRIQ (industrial research), ITHQ (tourism and lodging institute) and the MAPAQ (Quebec’s ministry of agriculture, fisheries and food). He has also become a consultant for numerous businesses, most recently the Cirque du Soleil and the Federation of Quebec Maple Producers. As well, he is a member of the Académie Culinaire de France, the Cordons bleus de France, the Chaîne des Rôtisseurs and many wine and gourmet dining associations. He is also a Knight in the Order of Agricultural merit in France.

Philippe is a wonderful asset for the Wine Route. I am certain that he will contribute greatly to the promotion of our Wine Route, which is still unknown my many,” concluded Danièle Crevier.

Source: Cynthia Langevin
Communications advisor
Brome-Missisquoi CLD
Tel.: 450-266-4928 extension 243
E-Mail: clangevin@cldbm.qc.ca

The Wine Route merges with the Townships Trail which highlights the American and British heritage in the Eastern Townships. The Townships Trail meander through the area over a distance of 415 km from Granby to Ulverton passing by Lac-Brome and Sutton in Brome-Missisquoi.

Spread over 120 km of beautiful winding country roads and crossing 7 hamlets and villages considered the most beautiful in Québec, the Wine Route leads you to 16 wineries. Discover the architectural heritage and natural landscapes, the legacy of the first people to settle the Townships. 

Brome-Missisquoi has six towns which display the Townships Trail logo: Bedford, Cowansville, Frelighsburg, Lac-Brome, Stanbridge East and Sutton. The visitors will be able to learn more about museums, heritage societies, exhibitions and history through the interpretation panels.

Follow the Wine Route and continue your visit on the Townships Trail.

To get a map of the Townships Trail, click here.For more details on the Townships Trail, click here.

Win a cellar with 16 of our finest wines. Valued $ 750.

How to participate?

Next time that you are in the region, pick-up our 2009-2010 Brome-Missisquoi tourist guide in one of our tourist offices or one of the business partners of the Wine Route.

Complete the coupon and drop it off at one of the 17 vineyards of the Wine Route.

Sponsored by:

Located in Cowansville - www.accentmeubles.com